The Berkshires is one of the closest vacation destinations for New Yorkers where marijuana is legalized and will allow New Yorkers to become familiar with the brand. The decision to open Rebelle in the Berkshires was out of convenience and to set the foundation for future expansion. The yurt is a retail experience for customers to engage with Rebelle's products. “We’re fortunate to be able to use the outdoors to introduce experiential retail to our customers and cannabis in a natural kind of way.” “We have a big expansive lawn so we set up a yurt outside and have programming with different light and music and coordinate that with the different types of cannabis experiences you can have, which we will be launching this summer,” Hanna says. Hanna wanted to also create an engaging experience for Rebelle’s customers, which is why they created a terpene experience table to smell the cannabis before purchasing a rotating selection of merchandise within the store and an outdoor yurt. I wanted it to feel hygge, appropriate to the Berkshires and have a neutral, woodsy color palette.” It’s these small design details that make it into a warm, inviting and approachable space. “It’s just another way of making people feel comfortable. “There are a lot of curves and circles in the space because sharp corners feel hard,” she says. The store offers a luxury shopping experience for cannabis.
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